THE BENEFITS OF PUBLIC RELATIONS / PR

2011-08-22T08:13:00.000-07:00

COST EFFECTIVE MARKETING
If you want to reach large audiences as inexpensively as possible, public relations is the way to go. Public relations includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television and radio. Because the media do not charge for publishing these articles, but consider them valuable for their readers, PR has the power to reach millions of people for very little money, generating many valuable sales leads. THE BENEFITS INCLUDE: • The most economical way by far to reach mass audiences • Stimulates awareness of and demand for your company products or services • Develops a stronger, more controlled image for your firm • Creates the perception that the company is active, "on the move" • Has seven times the credibility of advertising, studies show • Provides an advantage over competitors who do not use PR effectively MORE THAN 10 YEARS EXPERIENCE IN PUBLIC RELATIONS I, Paul Bradbury, MD of Caboodle Marketing have over 10 years of experience in public relations. Among the many, many articles I have written, there are many that have reached thousands of readers. Other key "placements" have included numerous multi-page articles in trade publications read by the client's target market. PHOTOGRAPHS OR OTHER VISUALS Photos and other visuals add to a story’s appeal and should be included when possible. Caboodle Marketing can take publicity photos in the North East of England region or subcontract with skilled photographers anywhere in the U.K. For cost-effective public relations services from a highly experienced professional, please contact Caboodle Marketing today with your needs and questions via paul@caboodlemarketing.co.uk or 0191 421 2492.

The benefits of PR

THE BENEFITS OF PUBLIC RELATIONS / PR